ECHO - Taking up the challenge

ECHO came to us with some awesome handheld power tools and a desire to be famous. We convinced them that, as a smaller player, they needed to talk in a way that the competition weren’t – to be different. Our strategy was to position ECHO as the expert’s choice, thereby elevating it in the minds of domestic users. As a result, we have built a rugged, coherent and distinctive brand campaign that has now been implemented across Europe, Russia, Australia and New Zealand.

More in this campaign

More of what we do