SYLVANIAN FAMILIES APPOINT NOAH
Noah | 11 April 2014
Sylvanian Families, the global toy brand has hired Noah to create a new £1 million TV campaign to raise brand awareness in the UK and Ireland markets.
Commenting on the win, Ellen Kent, Founding Partner at Noah said, “We are thrilled to be working with the team at Sylvanian Families. This is an iconic brand loved by millions of children and adults around the world. Our focus will be to highlight key starter products in the advertising campaign with the aim of attracting a whole new generation of children to these charming toys”.
Sally Carnall, Sylvanian Families Marketing Manager for UK and Ireland said, “Our primary objective is to recruit at least 20% new consumers year on year to the brand. The campaign will highlight our core brand values of: Love, Friendship and Nature”.
In addition to the campaign for Sylvanian Families, Noah will also create a TV campaign for Aquabeads, a sister brand to Sylvanian Families. Aquabeads is aimed at encouraging children to develop their skills in creativity and design. It is the first time the brand has been independently advertised on TV, and the aim of the commercial is to increase brand awareness.