Noah Wins Suzuki Global Launch
NOAH London | 20 December 2013
Suzuki Automobiles has appointed Noah Advertising to handle its first ever global advertising campaign for the launch of the new SX4 S-CROSS, following a competitive pitch. The campaign includes TV, press, outdoor, in-store and online activity.
In recent years, Suzuki has achieved success in the small car market with products such as the Swift and Alto, however, the SX4 S-CROSS marks the brands entry into the growing mid-sized cross-over segment that includes competitors such as the Nissan Qashqai.
Noah’s campaign ‘So Much To Love’, is based on the insight that because the new SX4 S-CROSS is a crossover vehicle, it has many different features to love. Therefore the aim of the campaign is to clearly communicate those product features but in an engaging, entertaining and memorable way.
Commenting on the win, Cormach Moore Founding Partner of Noah said; “This is a fantastic win for the agency. Many much bigger agencies would give their right arm to work on this brief and our appointment confirms the quality of strategic thinking and creative that we have at Noah”.
The campaign breaks globally at the end of 2013.